How do you know whether a new restaurant technology will actually help your team? Jimmy Frischling and Michael Schatzberg of Branded Hospitality Group join Jim Balis on the Enterprise CTO Podcast. They discuss how their restaurants are using voice AI to handle calls and respond to private event inquiries, along with opportunities in personalized marketing and digital signage. The conversation comes back to a practical test: Can the staff use the tool when the restaurant is busy? Frischling and Schatzberg explain why a successful pilot may struggle across hundreds of locations, how training affects adoption, and why operators should ask what a new system will take off the team’s plate before adding it.
Before You Add Restaurant Tech, What Will It Replace? Convo w/ Jimmy Frischling and Michael Schatzberg
How do you know whether a new restaurant technology will actually help your team?
Jimmy Frischling and Michael Schatzberg of Branded Hospitality Group join Jim Balis on the Enterprise CTO Podcast. They discuss how their restaurants are using voice AI to handle calls and respond to private event inquiries, along with opportunities in personalized marketing and digital signage.
The conversation comes back to a practical test: Can the staff use the tool when the restaurant is busy? Frischling and Schatzberg explain why a successful pilot may struggle across hundreds of locations, how training affects adoption, and why operators should ask what a new system will take off the team’s plate before adding it.
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